Articles
Take a look at our blog where we regularly share in-depth and thought-provoking content on our areas of interest, including leadership, employee experience, mindfulness and wellness, and mindset and behaviour and their impact on performance and productivity.
Understanding the 10Ps of internal marketing to empower employees for better business results
Internal marketing is all about using a marketing-like approach to respond to and satisfy employees’ needs in a similar way to how an organisation deals with its external customers. The idea is to make employees feel cared for and valued by the organisation … Read More
Leading change in crisis
Change at the best of times is difficult and creates fear and uncertainty, but during times of crisis it becomes overwhelming and sometimes paralysing. Weick (1995) defined crisis as “a cosmology episode which occurs when …. Read More
How internal marketing leads to improved customer satisfaction
The shift from consumer goods marketing to relationship management and experience management over the past decade has led to many organisations – specifically service organisations – placing a stronger emphasis on…Read More
5 ways to enhance a growth mindset
It was Mahatma Gandhi who made the link between our beliefs and our destiny with his famous quote: “Your beliefs become your thoughts, your thoughts become your words, your words become your actions become… Read More